Get a load of those zeroes, man.

I’ll bet there aren’t many of us who would object to such a nicely rounded addition to their bank balance. Especially when all they would have to do in return, more or less, was come up with a new, winning flavour for a packet of crisps. No illegal activity required or anything, like.

Bowl of crisps

Golden in colour and very possibly golden in value too…

You would, unsurprisingly, have to compete against a great many others in this endeavour – millions of them, perhaps – but still, worth a shot, eh? A possibility that comes with that many zeroes attached is – much like a newly opened packet of crisps – hard to resist. And you would certainly figure that I, in my daily spudness, would be all over it. Except, the thing is, I’m not.

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