Get a load of those zeroes, man.
I’ll bet there aren’t many of us who would object to such a nicely rounded addition to their bank balance. Especially when all they would have to do in return, more or less, was come up with a new, winning flavour for a packet of crisps. No illegal activity required or anything, like.
Golden in colour and very possibly golden in value too…
You would, unsurprisingly, have to compete against a great many others in this endeavour – millions of them, perhaps – but still, worth a shot, eh? A possibility that comes with that many zeroes attached is – much like a newly opened packet of crisps – hard to resist. And you would certainly figure that I, in my daily spudness, would be all over it. Except, the thing is, I’m not.
Before I get to this week’s spud topic, this is something that I think is worth your attention.
Tuesday was the Irish Government’s Budget Day – delivered to the tune of their austerity anthem – while Wednesday was no less than World Food Day – an initiative of the U.N. Food & Agriculture Organisation, with a theme based around sustainable food systems and food security (or how we ensure that people have ongoing access to food without destroying the planet in the process). On Thursday, however, it was another organisation that brought the intersection of these two events into sharp, local focus when news of an urgent appeal for support by Irish Seed Savers hit social media channels.
Irish Seed Savers is a Co. Clare based non-governmental organisation dedicated to the conservation of Ireland’s plant genetic resources, and they maintain a seed bank with over 600 rare and endangered vegetable varieties, along with native Irish apple and grain collections, as well (of course) as a collection of heirloom varieties of potato. In their appeal, they point out that knowledge of, and access to, this seed base brings with it at least some control over Ireland’s future food security, but with severe cuts in funding from the Dept. of Agriculture in recent years, the survival of Irish Seed Savers – like the survival of the seeds they save – is in very real danger. You can read about the appeal and ways to support the organisation here.
I used to think of Tayto – or, rather, Largo Foods, Ray Coyle’s snack manufacturing business, which makes Tayto, Hunky Dorys, King Crisps and others here in Ireland – as the big fish in crisp terms. And, relative to some of the newer entrants to the Irish crisp market, like Keogh’s and O’Donnells, that, I suppose, is the case. This week, however, has given my big fish notions a bit of Big Food perspective.