Given the image above, I may as well get straight to the point: National Potato Day is, once again, on its way.
Started as an initiative by Keogh’s, it’s two years since the inaugural National Potato Day took place and this year, for the first time, it will run with the support of Bord Bia (which, I suppose you could say, makes it official). That, in turn, means that we can expect more in the way of events in the run up to the day itself, Friday August 23rd, and greater media coverage; details of happenings will appear on the potato.ie site from this coming Monday, July 29th, with a number of events announced already, including the plan by Sam’s Potatoes to make an attempt on the record for the largest ever potato sack race at the Tullamore Show on August 11th and a 5K fun run hosted by the Meade Potato Company on National Potato Day itself.
Running and sack racing aside, I chatted to Lorcan Bourke of Bord Bia about their aims for National Potato Day. It was a conversation that had a familiar ring: counteract the perception that carbs are bad; highlight the neat nutritional package that is the potato; broaden people’s perspectives on how a potato can be prepared; bring some colour to the potato palette (***) – in other words, the kind of thing I do on a regular basis. So, with that in mind and anticipating the event to come, here’s a little colour from the warmth of the Canary Islands, where they’ve got salt and spice and aren’t afraid to use ’em.
*** This is a rare bird – a sentence where you could probably get away with using palette, palate or even, at a stretch, pallet
(for those who like to think of their potatoes in bulk terms)
Don’t forget, there’s still time (if you’re reading this on Sunday 26th, that is) to add your name to the hat for some spuddy goodies from Keogh’s. Pop over here, leave a comment and come right back now, y’hear?
Flying the spud flag
So that’s it folks, another National Potato Day over.
It may seem a small thing but, when I started this blog almost four years ago, no such day existed. Then, in what was truly an inspired marketing move, spud-farmers-turned-crisp-manufacturers Keogh’s got the ball rolling last year with the inaugural potato shindig, and while they are still the main movers behind National Potato Day, it’s an event that, to me, has clear potential to grow in years to come (but, there again, I would say that).
I need some of these for my next party...
…or rather, these spuds are for one of you.
Yes, hang around here long enough and you’re likely to be the proud recipient of something spud-like, in this case a hamper of goodies – including a selection of crisps and easy-cook potato family packs – from those spud innovators, Keogh’s, whose second National Potato Day – this coming Saturday, August 25th – is nigh upon us.
The full extent of the festivities for the event will be revealed in the coming days and though – lucky girl that I am – I have been privy to a sneak preview of same, I have also been sworn to official secrecy on the matter. Suffice to say, however, that there will be no shortage of splendiferous spuddery on the day. In the meantime, while you attempt to keep the inevitable excitement at bay, there are a number of things you can do:
(1) Add a comment below sometime before midnight (GMT) next Sunday, August 26th, if you’d like your name in the hat for the spuddy hamper pictured above and if you are the proud possessor of an address in the Republic of Ireland to which it can be sent. I’ll pick a winner and notify the happy recipient on Monday August 27th and the spuds and crisps and I-love-spuds paraphernalia will be on their way.
(2) Pop over to Keogh’s and sign their petition to make the spud the official national vegetable of Ireland.
(3) To be in with a chance of other goodies, check out potato.ie and enter their National Potato Day quiz – with the rather fabulous prize of a short break for two in Catherine Fulvio’s Ballyknocken House and Cookery School, which includes one night’s accommodation with breakfast, a four course dinner (with spuds I hope!) plus pre-dinner drink as well as places on a half-day weekend cookery class. Wouldn’t mind winning that little lot myself!
Update 7/9/12: Congratulations to spud fan Aoife O’Regan, who fought off stiff competition in the selection of a number from random.org to nab the Keogh’s hamper, the edible contents of which I am sure have been well eaten by now!