I do not like throwing food in the bin, I do not like it one little bit.
It feels like a defeat (boo!) when my perishables expire before I can put them to good use and, conversely, a victory (yay!) when I have successfully cooked and/or eaten my way through the latest contents of the fridge.
A recent survey conducted by the Environmental Protection Agency (EPA) tells me that I am by no means the only person who feels this way. 97% of people, when asked, said that they were bothered by food waste. Thing is though, almost half of those people confessed to doing little or nothing to prevent it. So, really, they can’t be that bothered by it, can they?
At the launch of the campaign this week, some familiar foodie faces were on hand to lend both their support and their use-it-don’t-lose-it recipes.