Sure it never rains but it pours. And while that old adage could be applied, literally, to the winter we’ve just had, over the past week, it has also been true of life in the spud lane.
It includes the clip above, for a program which will see me passing across the nation’s TV screens on Mon. Feb 24th (and more of that anon), but it started last Tuesday, with the I.F.A.’s National Potato Conference, and continued with a flurry of media reportage over the following days. Though, sadly, I could not attend the conference myself – there was the small matter of the day job, which keeps me in the spuds to which I have become accustomed – I think that the essence of what was said at the conference echoed the same event two years ago: we need to tackle falling levels of spud consumption and do what we can to promote the potato (because, y’know, it’s a damn fine thing to eat, as things to eat go).
The latest development in this respect is a commitment made by various interested parties – the Irish Potato Federation, the Irish Farmer’s Association and Bord Bia – to prepare an application for EU co-funding to support a €1M potato promotion campaign over the next three years, which will reflect the potato’s versatility and health benefits and, if all goes according to plan, stimulate long term consumer demand for spuds.***