New butter on the block
The ladies at Improper Butter – Elaine Lavery and Hannah O’Reilly – are on to something. Simple idea (small packs of brightly flavoured compound butters which can snazz up anything from a sandwich to a steak), clever name (for those familiar with the Irish language – ‘im’ means butter) and snappy tagline (‘Butter. But better.’)
Whaddya Sayin’?