It was a sign.
A large, elephant-shaped sign.
Painted with some mighty inescapable strawberries.
The elephant was a resident of The Hempel Hotel in London, the venue for this weekend’s Food Blogger Connect 2010 (and, yes, I will be reporting on the bits of FBC that involved neither elephants nor strawberries in due course).
I think maybe the folks at Bord Bia had placed Mr. Elephant there as a not-so-subtle reminder to me that it was the start of Irish National Strawberry week. Like I needed a reminder.