“I’m a Swede, I never buy potatoes in Ireland.”
So ran the subject line of an email I received a while back from a Swedish reader who was clearly very exercised by the all-too-frequent sight in of potatoes lying exposed to daylight in Irish shops. “Spuds should be kept in darkness,” he protested, “they develop poisonous solanine in daylight” and he was emphatic about not being prepared to buy potatoes thusly displayed at any price.
And my Scandinavian correspondent, I have to say, had a point.
And lo, exhibit A: Golden Wonders on display
Yes, it was a good afternoon.
A bit posh, you might think, afternoon tea in the Westbury, and, to be fair, it was a step up from having a dirty ol’ mug o’ tae in one hand and plate of chocolate digestives in the other. The occasion was a special food blogger launch of Donal Skehan’s new book, Kitchen Hero.
Donal Skehan introduces his afternoon tea
to a receptive food blogger audience
I do not like throwing food in the bin, I do not like it one little bit.
It feels like a defeat (boo!) when my perishables expire before I can put them to good use and, conversely, a victory (yay!) when I have successfully cooked and/or eaten my way through the latest contents of the fridge.
A recent survey conducted by the Environmental Protection Agency (EPA) tells me that I am by no means the only person who feels this way. 97% of people, when asked, said that they were bothered by food waste. Thing is though, almost half of those people confessed to doing little or nothing to prevent it. So, really, they can’t be that bothered by it, can they?
Perhaps the EPA’s Stop Food Waste campaign, which aims to heighten awareness among consumers and provide commonsense tips on how to avoid food waste, will prod more people into taking action.
At the launch of the campaign this week, some familiar foodie faces were on hand to lend both their support and their use-it-don’t-lose-it recipes.
Rachel Allen, with a little help from TV3's Aidan Cooney