Pity the poor potato. Considered by some, these days, to be an inconvenient choice for dinner because you have to, y’know, peel them and they take longer to cook than your average packet of pasta or rice. Shocking though it seems to me, it appears that the slow and lumbering spud is no match for the likes of speedy spaghetti in the modern-day clash of the carbs. While I might rail against the reductive attitude to food and cooking that is implied by such thinking, I am not, I expect, going to effect any great sweeping changes in societal behaviour by doing so (well, not yet anyway). Meanwhile, it remains a very real challenge for those who grow and sell potatoes to address.
Keogh’s of North County Dublin have, for example, been tackling the issue with their ‘Easy Cook’ line of steam-in-the-bag microwaveable potatoes (though I still admit that when I first saw them, I was, in my own potato purist way, given to muttering: ‘but aren’t potatoes easy to cook anyway?’). As reported in my Sunday Times piece a few weeks back, Keogh’s Easy Cook spuds are proving a popular option for shoppers, and others in the potato industry here are getting in on the act too. Sam Dennigan’s have recently launched ‘Spuddies’ – their version of the 7-minute bag of microwaveable baby potatoes – and Sam Dennigan Jr. himself called to deliver some samples to me recently.