Given the image above, I may as well get straight to the point: National Potato Day is, once again, on its way.
Started as an initiative by Keogh’s, it’s two years since the inaugural National Potato Day took place and this year, for the first time, it will run with the support of Bord Bia (which, I suppose you could say, makes it official). That, in turn, means that we can expect more in the way of events in the run up to the day itself, Friday August 23rd, and greater media coverage; details of happenings will appear on the potato.ie site from this coming Monday, July 29th, with a number of events announced already, including the plan by Sam’s Potatoes to make an attempt on the record for the largest ever potato sack race at the Tullamore Show on August 11th and a 5K fun run hosted by the Meade Potato Company on National Potato Day itself.
Running and sack racing aside, I chatted to Lorcan Bourke of Bord Bia about their aims for National Potato Day. It was a conversation that had a familiar ring: counteract the perception that carbs are bad; highlight the neat nutritional package that is the potato; broaden people’s perspectives on how a potato can be prepared; bring some colour to the potato palette (***) – in other words, the kind of thing I do on a regular basis. So, with that in mind and anticipating the event to come, here’s a little colour from the warmth of the Canary Islands, where they’ve got salt and spice and aren’t afraid to use ’em.