So what, exactly, does Irish food look like?
Sadly, according to the results returned for “Irish food” by google image search (as at the time of writing, at any rate), the picture (or rather, pictures) ain’t pretty.
Realising this, the ever-savvy folks at Bord Bia gathered together a troop of Irish food bloggers and sat them in front of the combined talents and experience of food-blogger-turned-author-turned-tv-chef Donal Skehan, food stylist to the stars, Sharon Hearne Smith, food photographer Jocasta Clarke, the original of the Irish blogger species, Damien Mulley, as well as cookbook editor and blogger at Edible Ireland, Dinner du Jour, and the Irish Food Bloggers Association, Kristin Jensen. It was a morning of chat about food photography and styling, image search and recipe writing, all aimed at helping us to present better images of Irish food to the online world.
It was also a day which saw the sharing of an impressive array of home-baked goods, many thoughtfully wrapped and with recipes attached. There was no mistaking that the people responsible were bloggers of the food variety (and very good food at that).
Needless to remark, I left the event laden with sweet treats and armed with ideas – and while I couldn’t be sure of how many I would put into action, I knew that my pursuit of good looking Irish food would continue, as would the quest for my own holy grail: the perfect Irish potato picture, be it colcannon, boxty, the crisp sandwich or something other.