Last month, I – as a blog, that is – turned seven. Fancy that.
And while seven years might suggest, oh, a certain itchiness or an extended sojourn in Tibet, in spud years, I think of it as closer to 21, a coming of age of sorts. Though it’s been quiet on these pages of late, potatophile that I am, I have remained wired in to spud channels, and let me tell you that they have been abuzz. Not least among recent events – and coincident with my birthday last month – was the launch of a three year potato promotion campaign by Bord Bia here in Ireland and the Agriculture & Horticulture Development Board in the UK, sporting the tagline “Potatoes: More than a bit on the side.” It aims to encourage those who may be inclined to dismiss potatoes as old fashioned – fuddy duddy spuddies, as it were – to think again. I didn’t hesitate when asked to get involved.
Alas poor spud, we loved you well. Thing is, we seem not to love you quite as much now as we did way back when.
The situation is this: sales of fresh potatoes in these parts have been on a more or less downward trajectory for several years. Be it that they’re seen as a less than exciting, or less than convenient choice for dinner, or mistakenly perceived as fattening (when, they, personally, contain no fat to speak of) or because of general anti-carb sentiments, spuds have become a less frequent visitor to our tables. This is not news, exactly – it’s a story that has popped up regularly over the past couple of decades and, for that matter, regularly on this blog (prompting, among other things, my top ten guide to sprucing up your spuds).