Last month, I – as a blog, that is – turned seven. Fancy that.
And while seven years might suggest, oh, a certain itchiness or an extended sojourn in Tibet, in spud years, I think of it as closer to 21, a coming of age of sorts. Though it’s been quiet on these pages of late, potatophile that I am, I have remained wired in to spud channels, and let me tell you that they have been abuzz. Not least among recent events – and coincident with my birthday last month – was the launch of a three year potato promotion campaign by Bord Bia here in Ireland and the Agriculture & Horticulture Development Board in the UK, sporting the tagline “Potatoes: More than a bit on the side.” It aims to encourage those who may be inclined to dismiss potatoes as old fashioned – fuddy duddy spuddies, as it were – to think again. I didn’t hesitate when asked to get involved.
Alas poor spud, we loved you well. Thing is, we seem not to love you quite as much now as we did way back when.
The situation is this: sales of fresh potatoes in these parts have been on a more or less downward trajectory for several years. Be it that they’re seen as a less than exciting, or less than convenient choice for dinner, or mistakenly perceived as fattening (when, they, personally, contain no fat to speak of) or because of general anti-carb sentiments, spuds have become a less frequent visitor to our tables. This is not news, exactly – it’s a story that has popped up regularly over the past couple of decades and, for that matter, regularly on this blog (prompting, among other things, my top ten guide to sprucing up your spuds).
Who loves ya, spud?
Get a load of those zeroes, man.
I’ll bet there aren’t many of us who would object to such a nicely rounded addition to their bank balance. Especially when all they would have to do in return, more or less, was come up with a new, winning flavour for a packet of crisps. No illegal activity required or anything, like.
Golden in colour and very possibly golden in value too…
You would, unsurprisingly, have to compete against a great many others in this endeavour – millions of them, perhaps – but still, worth a shot, eh? A possibility that comes with that many zeroes attached is – much like a newly opened packet of crisps – hard to resist. And you would certainly figure that I, in my daily spudness, would be all over it. Except, the thing is, I’m not.
I do tire of spud-bashing.
In the healthy eating context, I mean.
All too often, potatoes end up on the wrong side of the whats-good-for-you conversation, as things that we need to eat less of, or seek alternatives to. They are, perhaps, the victims of the extreme success with which they marry with butter and cheese and a great many other fats. From Joel Rubuchon’s legendary butter-laden potato purée to your everyday bag of crisps, it seems that spuds provide a highly accessible parking spot for additional calories.
But potatoes themselves are not the source of this excess and – as I may have mentioned once or twice before – they make for quite a tidy nutritional package. What’s more, they can play just as well with card-carrying super foods – unregulated as that term may be – as with those apparently fiendish fats (though the fact is that our bodies need a certain amount of those too).
To prove my point, I made some mash. And not just any old mash but one that is probably about as far away as you could get from Joel Rubuchon’s all-butter version (though it does not shun butter entirely). It’s a recipe inspired both by Extreme Greens – Sally McKenna’s wonderful guide to making the most of mineral-rich seaweed, and a book that I have been delving into a lot over the past few months – and by a presentation which Dorcas Barry made at the Savour Kilkenny Foodcamp last month on eating to stay young. That talk featured much that was raw and green and vibrant, just like this mash.