In its original sense, a mojo is a small bag containing one or more magical items, traditionally made for an individual who conceals it on their person at all times in order to have some desired magical effect. For every dedicated blogger, there is almost always some occasionally mysterious and generally non-financial something – a mojo if you will – which fuels their blogging fire.
The potency of one’s blogging mojo can wax and wane of course – at its best, there is a spontaneity and a there-and-then-ness about blog posts – at other times, blog posts (as I heard them described in the National Library this week) become the homework that you didn’t do. It was that thought that reminded me of several posts that, for assorted reasons, were languishing in my undone category, including the one that now follows. And it was that thought, along with the injection of a little coffee-powered mojo, that finally spurred me to finish.
“Too many bad days at the office” is how Kevin McLoughlin of Wicklow-based Coffee Mojo sums up his motivation for going into the coffee roasting business. He believes that there is something magical – and, yes, mojo-like – about good coffee, freshly roasted and correctly brewed. He is also an immensely accommodating chap and arrived at my house one Friday morning, over a month ago now, with three of his freshly roasted coffees, several crate-loads (no, really, crate-loads) of coffee brewing gear and an immense desire to demonstrate what both he and his coffees were all about.